American Beauty Influencers and Brand Deals

Recently, I was watching a YouTube video on the American beauty community and how the biggest influencers have brand deals that wouldn't be seen by the average viewer. It got me thinking about how an influencer is essentially a vessel for big companies to advertise with. Beauty influencers usually appeal to the younger crowd and can advertise to their audience. For instance, in the back of the video there may be a certain product that is placed just in the view. Or, there is a whole video that reviews a palette, or lip product, that is raved about. These are all instances of advertisement, whatever influencer a person watches, they all do it. Its essentially product placement, like how someone would do in movies. It's crazy how in tv and movies people can always notice product placement, but not on YouTube were people preach to be more genuine and appeal to a more ordinary demographic of people.


Image result for beauty influencers product placement
Image result for youtube beauty influencers product placement

Comments

Post a Comment

Popular posts from this blog

Catwoman

As a child, one of my favorite movies growing up was Catwoman with Halle Berry. After watching Miss Representation, I can tell that this movie is another victim of the objectification of women in the media. In the movie Catwoman, there are some very independent and powerful women but also most of the women were existing in order to please a man or the male- dominated society. For instance, the main antagonist has a beauty cream that is supposed to make people, more specifically women, look more youthful. It’s often catered to women in the movie in way that is expected to please men, this is just evidence of stereotypes being imposed onto women in the media. Not to mention Catwoman, Halle Berry, wears little to no tight clothes and when fighting has very sexual movements. This is to appeal to one large demographic, men. There is no independent woman that fights men and looks good doing it, there is simple a scantily clad women who goes around purring. After rewatching this movie, I can
Read more

McDonalds Advertising

Image
Everyone eats McDonalds. It's cheap, easy, and greasy. Who wouldn't love it? But recently, since learning about companies using certain words or phrases in advertising to be more appealing, I've been looking at every ad differently now. I've been analyzing the wording and searching for evidence to confirm what I've been taught. The other day I went to McDonalds to eat and I look at the ads that are displayed everywhere in the restaurant. Literally everywhere. There is no hiding. Anyways, I started looking at these ads and realized I found the ambigous language that we had been learning about in class. They use words like 'bliss' or 'tender'. Even their kids meals are called 'happy meals'! They use these words so people associate good things with their food. It's a quite simple technique: Use a word with positive connotations, relate it to the food that is being advertised, and suddenly the brain is associating chicken nuggets with happine
Read more

TikTok

TikTok, the main reason for my homework never getting done in a timely manner. I love TikTok just like everyone else, but have never considered the amount of ads on the app that are constantly trying to sell me something. These ads are usually marketed to the right demographic too. Most people on TikTok are young ranging from early teens to mid thirties. Most of theses ads are down by celebrities and major influencers on the app. Just today I saw one for Spotify with a music artist named Yung Gravy. This artist blew up on TikTok with his song and now he’s in a Spotify ad promoting himself and the company. Overall, I would have to say that the advertising on TikTok is perfectly targeted to the audience which is mostly teenagers.
Read more